The legendary French luxury company Dior opted to associate its perfume brand with football for the first time in its 75-year existence.
Since its debut, Johnny Depp’s bold, liberal, and slightly rebellious persona has been linked to Dior’s Eau Sauvage perfume. For many years, Johnny Depp served as the campaign’s brand ambassador and monument.
However, Dior made the decision to update its approach prior to the changes in the beauty industry because it wanted to revitalize the brand while preserving the unique essence of the perfume line. The brand selected Kylian Mbappé, the most formidable young player right now, to be the face of the Eau Sauvage Elixir campaign at the end of 2021.
After scoring a hat-trick in the championship, Kylian Mbappé has been dubbed the “scorer” of the 2022 World Cup.
Mbappé has been a part of AS Monaco since 2015. After that, he signed a contract in writing with Paris Saint-Germain in 2017. Mbappé, who is only 23 years old, has impressive accomplishments that few other young athletes can match. The 2018 World Cup champion was selected by FIFA the greatest young player of that year after winning numerous major honors in France and tallying more than 250 goals in his professional career. It makes sense why he is expected to become the next global legend.
In addition to his accomplishments on the football field, Mbappé is also involved in charitable causes. He sponsors the organization “Premiers de Cordée,” which offers sick youngsters the chance to experience and learn about sports. He established the organization “Inspired by KM” in 2020 with the intention of assisting 98 kids in realizing their ambitions.
Mbappé succeeds Johnny Depp as the brand’s spokesman for the Dior Sauvage fragrance line.Nearly on the same day as his birthday, the renowned French luxury brand revealed that Mbappé had been chosen as the new face of their line of fragrances and apparel for men.
Since Johnny Depp served as the fragrance’s spokesperson, Dior Sauvage has always been strong and strong. This portrayal of a gentlemanly standard is likewise pretty similar to Mbappé’s.
The French athlete will now blend his image into Kim Jones’ creative concepts for the Sauvage fragrance line and the Dior men’s collections. Dior added that “Mbappé’s image is very suitable for the outstanding and generous values that the brand is pursuing” at the same time.
The role of Sauvage Elixir, according to Mbappé, “brings a sensation of independence and the desire to possess a determined will. It’s a powerful, woodsy perfume that complements me and encapsulates who I am.
Francois Demachy likened the unusual and distinctive Sauvage Elixir perfume container to the red moon in the night sky. In the same way that excellent wine bottles take decades to condense, Sauvage Elixir’s enticing smell is made up of grapefruit, lavender essence, warm woody notes, and spices. The distinctively powerful, libertarian aroma of Eau Sauvage perfume is reminiscent of the picture of the youthful French football player on the field.
