/PRNewswire/ — NEW YORK, Feb. 1, 2022 —Four-time NBA champion LeBron James dons all of his championship rings to celebrate the launch of Lobos 1707 Tequila and Mezcal’s new Extra Aejo tequila bottle, which LeBron is shown holding in the shot. James originally captioned the shot, “It’s all about the pack!!” We’re here, and we’re not going anywhere!”
The new bottle, which will be available later this month, has an extended, humanesque vessel with the Lobos 1707 wolf insignia now molded into the glass. The MVP and crown gem of the Lobos 1707 tequila collection is Extra Aejo.
During his stint with the Miami Heat, James won his first two NBA Championship rings and MVP awards in 2012 and 2013. These were followed by championships with the Cleveland Cavaliers in 2016 and the Los Angeles Lakers in 2020.
LeBron James is a stockholder and investor in Lobos 1707 Tequila and Mezcal.
ABOUT LOBOS 1707 TEQUILA AND MEZCAL
Lobos 1707 is an independent spirits manufacturer that combines tradition with innovation. Founder and Chief Creative Officer Diego Osorio created Lobos 1707 in 2020 with CEO and brand builder Dia Simms and iconic athlete and cultural icon LeBron James, inspired by his ancestor of the same name.
The Lobos 1707 Tequila and Mezcal portfolio includes four extremely premium products: Lobos 1707 Joven Tequila, Lobos 1707 Reposado Tequila, Lobos 1707 Extra Aejo Tequila, and Lobos 1707 Mezcal Artesanal, all of which are imbued with history, culture, and family tradition. Lobos 1707 Tequila and Mezcal are harvested, distilled, and bottled in Mexico’s Los Altos de Jalisco region, and showcase distinct and heightened flavor characteristics influenced by both old and modern world techniques.Lobos 1707 Tequila and Mezcal are made from 100% blue weber agave and aged in Pedro Ximénez (PX) wine barrels utilizing the solera process before being bottled.
Everyone has a seat at the table to stir, sip, savor and sin with Lobos 1707. For more information, visit lobos1707.com, and follow on social media @lobos1707.
SOURCE Lobos 1707 Tequila and Mezcal