MU has extended its partnership with sportswear company Adidas for another decade, a deal that guarantees them at least £900m until 2035.
The Red Devils previously extended a partnership with the German sportswear giant, starting in 2015. The current contract expires in two years. But now they will continue to work together until 2035, with the contract guaranteeing Man United at least £900m, subject to certain adjustments. That equates to around £250,000 a day over the course of the decade.
MU CEO Richard Arnold said on the club’s website: “The relationship between Manchester United and Adidas is one of the most iconic in world sport, shaped through a shared commitment to style, refinement and most importantly high performance”.
“Rooting back to the 1980s, our partnership has been reinvented over the past decade with some of the most innovative design and technology in sportswear. We’re looking forward to renewing the relationship. this strong partnership again throughout the rest of this decade and into the 2030s,” MU’s big boss added.
Adidas previously sponsored Manchester United from 1980 until the birth of the Premier League in 1992, at which point they switched to partnering with Umbro as their kit manufacturer. Nike took over from Umbro in 2002 and worked with United for 13 years before Adidas reunited with the Old Trafford team.
Adidas CEO Bjorn Gulden added: “We are extremely proud to announce the extension of our contract with Man United. Adidas and Man United are two of the major brands in international football and the It is only natural for us to continue to cooperate.
We will combine tradition and innovation to please both players and fans. We look forward to continuing our partnership with one of world football’s most iconic clubs.”
According to The Times, one of the conditions that could affect the deal is that if United fail to qualify for the Champions League for two consecutive years, the payment will be cut by 30% for the next season. according to.
