Messi is a superstar performer on the pitch, but that’s not the only reason why PSG are determined to tie him down.
In the past few days, Messi’s future has become a hot topic that attracts a lot of talk from football followers. Speculations about him leaving PSG this summer to return to Barca appeared so rampant, that M10’s representative then had to personally deny it.
Obviously, looking at Messi’s performance this season, he is the most comprehensive contributor with 18 goals and 17 assists, equal to Neymar. M10 and Mbappe are the most perfect pairing in Europe when together they bring in 9 goals.
Messi is the player with the most comprehensive contribution in the PSG attack since the beginning of the season
Obviously, while Mbappe plays the main goal scorer, Messi is considered the soul of PSG’s play. But not only because of that, the club is determined to keep him.
According to GOAL, the more important purpose of PSG is commercial profit. The status, fame and brand Messi is a gold mine for any team to own, especially when he has just won the World Cup.
Remember, Messi’s entry last season created a strong boost in revenue for the club. According to L’ Equipe, PSG has added up to 10 sponsors after signing El Pulga. The number 30 also accounts for 60% of the team’s shirt sales, outperforming Neymar and Mbappe. Not to mention that is the growth of ticket sales, television rights, …
The Messi brand has brought PSG dozens of profits in the first year he joined
All have helped PSG reach 700m euros in revenue in the 2021/22 season. This is an unprecedented record in the 118-year history of the Paris team.
Clearly, Messi’s impact on PSG’s economy is huge. According to GOAL, the revenue from the M10 brand is the type of income that the club is especially dependent on in the context that they have been eliminated from the Champions League and the television rights in Ligue 1 do not have a high price.
Keeping Messi is crucial to the future of PSG’s cooperation agreements because many brands come to them just because of El Pulga’s presence. Moreover, M10 is said to be a candidate for the Golden Ball 2023 and if this title belongs to a PSG player, it will further increase the prestige and recognition of the club.
However, keeping both Messi, Neymar and Mbappe is considered unsustainable from a sports as well as an economic perspective, namely the salary fund. One of them will have to go.
PSG cannot afford to meet Messi’s salary
While Mbappe is invulnerable, Neymar is difficult to find a new club due to injury. More importantly, neither of them are willing to take a pay cut. Therefore, Messi is said to be a reluctant chosen one.
Messi is fully aware of his worth, both as a player and as a brand. Therefore, M10 has no shortage of teams to pursue and he also has the right to demand what he deserves in return.
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However, Leo is said to only want assurance about the feasibility of the future sports project, instead of a hefty salary. And that is also the problem that PSG needs to solve in order to keep Messi.