Puma, the German sportswear conglomerate, is continuing its famed and sought-after collaboration with Brazilian star footballer Neymar Jr., launching a brand new makeover of the Future football footwear at a special event. In honor of the unveiling of the football boot, the dynamic duo is hosting a unique Future World event in Paris.
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The event will be hosted by beloved footballer Neymar Jr., who is looking for the next potential star of the popular football game who will compete with him. In 2023, the exceptional players will also serve as Puma Football ambassadors.
On January 12, 2023, the Puma Future Supercharge boot edition went on pre-sale on the official e-commerce site, Puma physical stores, and select merchants, followed by a global release on January 19, 2023.
More information on the recently released Puma x Neymar Jr. Future Supercharge football boots and a unique Future World event in Paris.
The Future football boot is one of Puma’s most recognizable styles, distinguished by its future technology and ingenuity. The boot is notable for pushing the boundaries of design and what a player can do on the ground. The most recent Future silhouette incorporates a new and innovative redesign for even more agility.
The new Future football boot features a one-of-a-kind top composed of the twin mesh FUZIONFIT 360 material. The top also features PWRTAPE technology from the German label, which increases support and provides an advanced adaptive fit.
The football boot has the option of being laceless. Florian Nemetz, Senior Product Line Manager of Teamsport Footwear, discusses the latest Future model and the use of PWRTAPE technology in an official press release.
“The introduction of the PWRTAPE technology is an exciting innovation. The placement of the PWRTAPE is based on strain data collected from measuring strain forces on the upper of the boot during a variety of key football movements that include accelerating, running, cutting, and kicking.”
