BSTN collaborates with Sadio Mané, the forward for Al-Nassr and brand ambassador for New Balance, for an elegant and minimalist sneaker campaign as part of New Balance’s 2023 Grey Day celebrations. The campaign focuses on the timeless appeal of New Balance’s gray tones and showcases Mané wearing the versatile New Balance 550 from the “Moon Daze” pack.
The campaign embraces a “no frills, no fuss” aesthetic, featuring Mané styled in a gilet puffer and sweatsuit that perfectly complement the gray-blue details of the sneakers. While gray has long been synonymous with New Balance, BSTN also incorporates polished gray tones throughout its store designs and lookbooks, further emphasizing the brand’s connection to the color palette.
The visuals of the campaign play with creative color theory, alternating between full-color and grayscale snapshots of Mané against a clean backdrop. The overall effect highlights the understated elegance and versatility of the New Balance 550 and showcases how gray tones can seamlessly fit into various styles in both fashion and sport.
To experience the full campaign, you can explore the gallery above. If you’re interested in purchasing the New Balance 550 mentioned in the campaign or other sneakers from the “Moon Daze” pack, you can visit BSTN’s website.
