An intriguing convergence of Manchester’s wealthiest individuals and Chanel’s esteemed foreign clients took place, resulting in a clаsh of cultures.
The event commenced on Wednesday, offering guests a glimpse into Manchester’s rich history and vibrant culture. It culminated on Thursday night with the highly-anticipated Chanel Métiers d’Art fashion show.
A sense of humor, wonder, and surprise permeated the atmosphere, as the affluent Chanel enthusiasts, accustomed to private jet parties in Miami, St. Tropez, or Dubai, found themselves in unfamiliar territory. Waiting at the crowded and delayed train station in Manchester Piccadilly, while being in the “First” Class Lounge at Euston Station, provided a novel and somewhat surreal experience.
Usually, those who don Chanel attire and possess significant wealth are not accustomed to the concept of “low-key.” As they passed by coffee-stained counters and navigated the peculiar contraptions known as ticket gates, they carried their iconic CC-adorned quilted bags and stylish Chanel moon boots.
Despite the financial prowess of Manchester United’s football teams, the city’s rougher image has been the subject of memes. Jokes such as, “Will Chanel wine and dine billionaires at Greggs?” and “Is Kim Kardashian performing at The Millstone?” circulated. The Millstone, a trendy bar located in the northern part of Manchester, was mentioned in jest. The question remained: How could the fashion show be made even more sensational?
The answer: Kim Kardashian is not currently a Chanel spokesperson, and there are no plans to open a Greggs bakery, although some American reporters were keen on witnessing Manchester’s renowned flagship store. Meanwhile, the Manchester United vs. Chelsea match at Old Trafford on Wednesday provided its own excitement.
Guests staying at hotels were treated to complimentary boxes of PG Tips tea and Manchester United jerseys adorned with the number 5 (after a perfume reference) on the back. This gesture is a customary perk from Chanel.
For those seeking a view of the catwalk from above, apartments above the shops and bars on Thomas Street provided an ideal vantage point. Chanel commandeered the entire block, erecting a glass awning over the street and dispatching their own chefs to a few local food establishments.
Hugh Grant socialized with Jobe Ferguson, Sofia Coppola, Alexa Chung, and Kristen Stewart at the upscale Bay Horse Tavern, a venue Ferguson helped open, prior to the event. Ferguson expressed his admiration, stating, “Working on this with Chanel has been an incredible experience,” while wearing a slightly furrowed brow. He added, “This is something you’ll never forget.”
Following the grand event and after-party, live updates and news coverage captured the excitement surrounding the Chanel fashion show in Manchester. The city underwent a multi-million pound Chanel makeover, attracting stars from near and far.
Black limousines filled with tourists from the United States and Southeast Asia became a common sight in Manchester. They were shuttled from one meticulously restored Victorian warehouse to another, while local tour guides treated them to Vimto, a local beverage, and regaled them with tales of Cottonopolis, the city’s former moniker as a textile hub. Umbrellas were in short supply due to the city’s beautiful rain.
Amidst the glamour and glitz, celebrities expressed their delight at attending the Chanel fashion show in Manchester, with some professing their love for the iconic British television series, Coronation Street.
Modern businesses that host events in foreign locations have a responsibility to contribute positively to the local economy and society. Chanel exemplified this by supporting the free exhibition, Manchester Modern: Past, Future, and Present, although all available spots were quickly claimed.
The collaboration between Manchester and Chanel, a project that took eight months to plan, involved the participation of renowned individuals from Manchester, including poet John Cooper Clarke and singer Jeanette Winterson, alongside graphic artist and co-founder of Factory Records, Peter Saville, known for his iconic record covers.
The merging of Manchester’s rich heritage and Chanel’s grandeur created a unique and memorable experience, leaving an indelible mark on both the city and the fashion world.
