Sadio Mané, an Al-Nassr forward and brand ambassador will star in a sleek and purposefully stripped-back sneaker commercial for New Balance’s 2023 Grey Day celebrations.
New Balance’s grey combinations, which were first used as a versatile colorway to compliment 1970s asphalt running courses, have become a brand icon. Today, it demonstrates a purposeful yet sophisticated design approach that caters to a wide range of fashion and sporting tastes.
The next BSTN ad takes a “no frills, no fuss” approach, with Mané wearing the all-around New Balance 550 from the “Moon Daze” pack. Instead of his football uniform, he appears in the videos wearing a gilet puffer and sweatsuit that compliment the gray-blue components of the sneaker.
