JBL and Vivendii Collaborate to Launch Afrobeats Capsule Collection. JBL and Vivendii have joined forces to introduce a special fashion collection centered around Afrobeats. The Afrobeats Capsule Collection by Vivendii combines their distinctive gradient, tie-dye-inspired style with JBL’s vibrant and eye-catching colors. Drawing inspiration from traditional Nigerian plastic buckets and bowls, as well as JBL’s iconic orange, the collection offers a range of apparel and accessories.
Included in the collection are a t-shirt, tracksuit, jacket, backpack, and a striped football jersey influenced by the growing trend of personalized jerseys and inspired by renowned footballer Virgil van Dijk. Additionally, some of JBL’s popular products such as the JBL PartyBox 310 and JBL Charge 5 Wi-Fi have special variants featuring striking colors that complement the designs of the apparel line.
The collaboration between JBL and Vivendii stems from the strong connection between music and fashion. Afrobeats, known for its ability to empower and enable self-expression, served as a catalyst for this partnership. With Virgil van Dijk acting as an ambassador and an Afrobeats enthusiast, the collaboration was a natural fit. Robert-Jan van Dormael, HARMAN’s Vice President of Integrated Marketing for EMEA, expressed excitement about aligning with Vivendii’s commitment to self-expression and their ability to amplify the voices of sub-genres and cultures.
Vivendii’s Jimmy Ayeni emphasized the importance of self-expression and the fusion of music and fashion in their collections, stating that every Vivendii collection has a soundtrack. The collaboration with JBL follows this ethos, merging their musical expressions into fashion.
The short film accompanying the collection features Virgil van Dijk alongside Vivendii founders Jimmy Ayeni and Ola Badiru as they delve into the world of Afrobeats. Dutch singer Amartey and Nigerian artist Deto Black also join them on this exploration, providing further depth and insight into the genre.
The Afrobeats Capsule Collection by JBL and Vivendii not only celebrates the vibrant and dynamic culture of Afrobeats but also highlights the powerful synergy between music and fashion.
