Heineken’s current campaign, which builds on the famous “Fresher Football” platform and seeks to make football more open, kicks off with the UEFA knockout stages.
The brand’s goal of making football a more pleasant and engaging environment where everyone may enjoy playing together has aimed to level the playing field. This new campaign attempts to reframe what it truly means to be a die-hard fan, reclaiming a badge of distinction that has long been linked to undesirable behavior in football.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
“There’s a minority of football supporters that can spoil the game for everyone else, giving “hardcore” fans a bad name,” according to Nabil Nasser, worldwide president of Heineken Brand. However, the problematic few do not represent the majority. Our most recent ad puts a clever spin on the stereotype of the “hardcore fan,” illustrating what true hardcore fandom looks like and honoring the diverse range of people who genuinely love the sport in an unusual, positive way.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
The film, directed by an Australian named Mark Molloy, is the highlight of the advertisement. It perfectly reflects the essence of current football fans. The pleasant and amusing short, inspired by true fans, demonstrates how committed people are to their own sports.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
“Heineken has once again demonstrated a strong creative position by prioritizing its remarkable community and rejecting any self-celebration associated with the brand.” The campaign highlights humor, reality, and irreverent originality, but it also serves as a wonderful opportunity to identify the creative perspective. Football, as seen through the eyes of its fans, is an exciting and unexpected story that challenges expectations. Bruno Bertelli, global CEO of Le pub, global CCO of Publicis Worldwide, and CCO of Publicis Groupe Italy, believes that hardcore football fans are important to the game because they are excellent conversation starters and powerful socializers who honor it with unconventional traditions, inventiveness, and unwavering love.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
The current ambassador, former Lioness Jill Scott MBE, and Virgil van Dijk, captain of the Netherlands men’s national team, have worked together on the next stage of Heineken’s campaign to promote football diversity.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
