With Mo Salah set to make his World Cup debut tonight, adidas Football has released a new short video titled “100 Million Strong” to spotlight the Egyptian King. After missing Egypt’s opening Group A match against Uruguay, Salah is anticipated to play against hosts Russia in Saint Petersburg. As the standout player for his team, adidas highlights the 100 million Egyptians who are counting on his skill, which is emphasized by the new personalizations on his adidas X 18+ boots.
Salah’s dramatic injury-time penalty against Congo secured Egypt’s place in the World Cup for the first time since 1990. Now, with Egypt needing points to salvage their campaign after a 1-0 loss in their opener, the nation eagerly awaits his impact on the pitch.