PUMA has unveiled a new long-term partnership with German international and Arsenal midfielder Kai Havertz, who will sport the Future silo in his on-field endeavors.
The transition for Havertz has been significant, moving from Chelsea to Arsenal recently. He was first seen in blackout PUMA Future Ultimate boots, signaling the end of his previous deal with Nike. By September, he was confirmed to be wearing PUMA’s all-red Future Ultimate boots in matches, cementing the shift to PUMA.
Havertz will continue to wear the Future Ultimate, and he is expected to transition into the current ‘Gear Up’ pack in the near future. Reflecting on the partnership, Havertz shared his enthusiasm: “Growing up in Germany, PUMA has always been an iconic brand associated with some of the greatest players. PUMA’s innovative approach to football boots and their athlete collaborations convinced me that this was the right fit. They have a genuine understanding of athletes and foster a family-like atmosphere. 
The FUTURE boot aligns perfectly with my game, and I’m excited about the upcoming projects we’re working on together. PUMA’s impact extends beyond the pitch into sports and fashion, and I’m eager to see what the future brings.”
Johan Adamsson, PUMA’s Global Director of Sports Marketing and Sports Licensing, expressed excitement about the partnership: “We’re delighted to welcome Kai to our family and embark on this new chapter together. Kai’s achievements and his quality on the pitch make him a standout player. With his aspirations and positive attitude, we believe he will continue to be a key figure for both his club and national team. We’re looking forward to collaborating on various exciting initiatives with him.”
