After making waves on the pitch for months, Liverpool loanee Harvey Elliott has officially joined New Balance’s roster, marking a significant addition to their expanding lineup.
Elliott, who ended his contract with Nike last year, experimented with various brands before finding a fit with New Balance. By September, he was seen donning New Balance boots during Liverpool’s 7-2 preseason triumph over Blackpool, where he also scored. Clearly at ease with the new gear, Elliott continued to wear the boots throughout his loan at Blackburn. Despite this, his formal endorsement deal had not been announced until now.
At just 18, Elliott has already made history with several notable achievements: he was Fulham FC’s youngest player at just 15, became the Premier League’s youngest debutant at 16 years and 30 days, and was the youngest to start a match for Liverpool FC. His signing with New Balance is a major win for the brand, following their recent acquisition of Bukayo Saka.
Elliott expressed his enthusiasm about the partnership, stating, “Joining New Balance is a major milestone in my career. I’m happy with my performances this season, but I’m also eager to push my game further. It’s exciting to partner with a global brand that’s committed to supporting my growth.”
Elliott will keep wearing the Furon v6+, specifically in his custom red and black colorway, which he’s been sporting since November. New Balance’s unconventional strategy of having unsigned players wear distinctive boots appears to be paying off, as Elliott’s striking red boots stand out alongside Raheem Sterling’s white and gold versions, hinting at future collaborations.
