EARLY PROSPECT: Bukayo Saka, an Arsenal player, is featured in New Balance’s “Little Chilli” shoe.

New Balance has launched its latest football campaign celebrating the rise of Arsenal’s young star and England international, Bukayo Saka.

The talented Londoner, who made waves on the European stage this summer, is featured prominently in “Little Chilli Brings Heat,” honoring the athlete nominated for the 2021 Golden Boy award.

The film is part of New Balance’s global campaign “We Got Now” and showcases Saka’s story as he seeks to redefine football with his talent.

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“Bukayo Saka is a remarkable young talent who entertains at the highest level. His approach to the game inspires football fans worldwide, and this latest film from New Balance aims to highlight the qualities that make him so special,” said Kenny McCallum, General Manager of New Balance Football.

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Ahead of the eagerly awaited league match against Liverpool on November 20, the video emphasizes Saka’s speed, strength, and personality, capturing the essence of “Little Chilli” from North London.