Sadio Mané, a Bayern Munich forward and brand ambassador, will star in a sleek, simple sneaker advertisement for New Balance’s 2023 Grey Day celebrations. The campaign is built around the company’s iconic grey colors, which never go out of style.
New Balance has remained with their gray shoes, which were originally considered a versatile color scheme that functioned well on 1970s asphalt running tracks. Today, it features a sophisticated and stylish design that complements a variety of fashion and sporting trends.
Mané appears in the latest BSTN ad, which promotes a “no frills, no fuss” mentality, wearing the flexible New Balance 550 from the diverse “Moon Daze” pack. He appears in the photos dressed in a gilet puffer and sweatsuit that complement the sneaker’s gray-blue components, swapping out his football uniform for more muted attire.
Though the store is well-known for its affinity for the color family and frequently uses polished tones in lookbooks and store designs, gray remains an important part of the New Balance identity. The advertisement features photos of Mané against a white background that alternates between full color and grayscale. This is part of BSTN’s ongoing research of creative color theory.
View the complete campaign in the gallery above. Visit BSTN’s website right away to buy the New Balance 550 mentioned above, as well as the rest of the “Moon Daze” line.
