Trent Alexander-Arnold of Liverpool and Paddy “The Baddy” Pimblett, a well-known MMA fighter, will add their personality and energy to JD Sports’ highly anticipated Christmas campaign.
This partnership celebrates British sports and culture by bringing together two figures from separate fields, each with their own particular attraction among followers.
Alexander-Arnold, known for his precision on the pitch and passion for Liverpool, adds a touch of class and athleticism to the campaign, representing the brand’s commitment to performance and style.
Paddy “The Baddy,” with his fiery personality and growing name in the MMA world, gives the holiday campaign a unique edge, making it thrilling and accessible to fans who admire his strong, daring approach to the sport.