Heineken’s current campaign, continuing the popular “Fresher Football” platform, aims to make football more inclusive and begins during the UEFA knockout stages.
The campaign’s mission is to create a friendlier, more welcoming football culture where everyone can enjoy the game together. It redefines what being a true fan means, reclaiming the term “hardcore” from its negative image in football culture.
Heineken celebrates modern football fans with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
“Some fans ruin the game for others, giving ‘hardcore’ supporters a bad reputation,” says Nabil Nasser, global president of the Heineken Brand. “But they are the minority. Our campaign offers a fun twist on the ‘hardcore fan’ idea, spotlighting the real, passionate fans in a positive way.”
Heineken honors today’s football community with Virgil Van Dijk and Jill Scott MBE.
Heineken celebrates the modern spirit of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
The campaign’s centerpiece is a short film directed by Australian filmmaker Mark Molloy. It captures the real essence of football fans today. Inspired by true fans, the humorous and heartwarming film shows how dedicated people are to the sport they love.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
Heineken honors the modern spirit of football fans with Van Dijk and Jill Scott MBE.
“Heineken again shows creative strength by celebrating its vibrant community, not itself,” says Bruno Bertelli, global CEO of Le Pub and CCO of Publicis Worldwide. “The campaign mixes humor, truth, and originality. Football, through the eyes of fans, becomes a thrilling story that breaks the mold. True hardcore fans bring great conversations and quirky traditions, showing their love with creativity and passion.”
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.
Heineken honors the modern Face of Football fandom with Liverpool star Virgil Van Dijk and Jill Scott MBE.
Heineken’s latest campaign chapter features former Lioness Jill Scott MBE and Netherlands captain Virgil Van Dijk, working together to promote football’s diversity and shared enjoyment.
Heineken celebrates the current face of football fandom with Liverpool’s Virgil Van Dijk and Jill Scott MBE.