This moment with Mohamed Salah and adidas at Sefton Park Rangers is honestly gold. It’s not just another brand collab—it’s a real, feel-good story that shines a light on something that doesn’t get talked about enough: how much sideline support actually matters.
The fact that 4 in 5 athletes feel negative pressure from the sidelines is wild, but sadly, believable. That’s what makes this whole campaign so powerful. Having Salah—a global football icon—step in and show these young girls what true encouragement looks like? That’s not just impactful, it’s unforgettable.
And you can tell Salah gets it. His quote hits hard:
“Encouragement is the key to unlocking potential.”
It’s one thing to say that, but another to live it. Watching him offer advice and cheer on the team during drills—he’s showing these kids (and honestly, all of us) how to build athletes up, not break them down.
Also, shoutout to Coach Molly Evans. Her words were so heartfelt, and she nailed it—positive support empowers the next generation. The kind of day those girls had with Salah? That sticks. It’s the type of thing that makes you fall in love with the game and believe in yourself a little more.
So, what do you think—should more sports campaigns lean into this kind of messaging instead of just performance and results?